Oh, how I love Mail Chimp! Do you know that the most effective way to reach groups of people is still email? Better than Facebook, better than Twitter; if you want to get the word out about a specific event or topic, it is best to simply send an email. Yet we all know that emails can be wordy, uninteresting, and get lost in people’s in-boxes. Mail Chimp may be the solution for you and your faith community.
Disclaimer: Mail Chimp really isn’t, strictly speaking, a Web 2.0 tool. It is one-way communication, not collaborative like may of the tools listed on this blog. But I find it to be a fantastic supportive tool to enhance the catechetical experience, so I really wanted to share it with you. I’m hoping it passes our editorial team’s discerning eye, and that you find it useful as well.
Here’s the problem: you have a group of students and parents who need to receive information from you, the catechist or school administrator. You want your weekly or monthly communication to be visually attractive, but also to have space for text: schedules of upcoming events, for example. Maybe you want to include some images of the students engaged in your catechetical classrooms. Oh – and of course you want to also include a brilliantly-written reflection on the Gospel of the week. You’d like to have a blog, but you have no way of guaranteeing that your parents will access your blog. So you decide to go with email. However, regular email doesn’t really grab people. How can you make YOUR emails something that parents look forward to receiving?
First, set up a FREE Mail Chimp (MC) account. Your next step is to make a email list. Be sure to read the rules and regulations so that you understand what you are and are not allowed to do using this tool. Mail Chimp requires that your list is compiled from people who opt-in, so I suggest you make this part of your registration process for faith formation in the parish. Next, import that list to your Mail Chimp account. Now you are ready to go. Each time you compose an outgoing message, you create what MC calls a “Campaign.” You can use one of the templates provided by Mail Chimp or create your own. If you have basic knowledge of editing functions such as adding text, importing images, and photo editing, you can easily create a customized e-bulletin in minutes. Mail Chimp walks you through each step and when all the components are verified, you launch your campaign.
Check out the “Look what you can do” inspiration page to see how Mail Chimp is used:
Some of the features I love about Mail Chimp are:
- It saves your template for future use
- It can be customized – you can add your logo
- Social icons are integrated so readers can easily jump to the parish Facebook Page or Twitter feed
- Many templates are mobile-device friendly
- It gives wonderful stats on the percentage of campaigns that are opened and read
- People can opt out of receiving the emails, and you will see who opts out and who will need to be mailed a hard copy of the information
- There is a “test” feature that allows you to see exactly how your campaign will appear before you launch it
For a free web tool that allows you to email groups, this is a great option.
Here are some examples of how Mail Chimp could be used in catechetical settings:
- Announce registration for your program, class or event to your classroom or parish
- Set up a Mail Chimp for your parents. Send schedules, last minute changes, images of your students, and homework assignments throughout the year.
- Ask your students to help you compose the next campaign. Choose a theme, such as “What we learned in the last unit,” or “The Sacrament of Reconciliation.” Use the campaign to display student learning. Have the students contribute all of the content. If you are working with an older group, allow them to construct the campaign with supervision.
- Use Mail Chimp as an administrative tool for your catechists. Set up two campaigns per year: one with the schedule of classes and church holidays; one with professional development opportunities for your catechists to explore, such as diocesan certification, online retreats or classes, webinars, etc.
We would probably all rather be in the classroom working with the students, but the reality is, there are administrative tasks that must be handled. I believe Mail Chimp could make our lives a lot easier, don’t you?